MINNEAPOLIS, December 29, 2008—A new TV ad campaign from QUITPLAN Services will launch December 29, just in time for Minnesota smokers who want to quit in 2009.

Created by ClearWay Minnesota, QUITPLAN Services provide free professional counseling for Minnesotans looking to quit smoking. The new campaign will focus on getting the "monkey" of a smoking addiction off one's back. Campaign elements will include statewide television, radio, online, and bus and truck sides.

The ads, created by Minneapolis agency Clarity Coverdale Fury, combine live action and animation to show a pack of cigarettes tempting a smoker by morphing into iconic cigarette marketing images, which then change into a monkey that jumps on the smoker's back. Ultimately, the monkey falls harmlessly off, as the smoker contacts QUITPLAN Services.

Minnesotans can find out about all the free help to quit smoking through QUITPLAN Services by visiting quitplan.com or calling 1 (888) 354-PLAN (7526).